News Release

CHICAGO, IL (August 1, 2008) – Blue Fence Real Estate and Fifth Third Bank is proud to
announce the launching of The Gift of Home program. The Gift of Home is a wedding registry that
allows guests to contribute monetary gifts towards the down payment of the newlywed’s future home.

“Instead of receiving a toaster or blender, now future newlyweds can now receive monetary
wedding gifts that will go towards purchasing their future home,” said Doug Anderson, President of
Blue Fence Real Estate. “Times are changing where home buyers now need some type of down
payment to purchase a home. This program allows family and friends to give a gift that can help the
future newlyweds start their new family together in their own home.”

As part of the program, future newlyweds will open an FDIC-insured Fifth Third GoalSetter Account,
where the gift funds will be deposited. Mortgage professional, John Forker with Fifth Third Bank will
show how to get pre-approved for a home loan. Then, an experienced Blue Fence Real Estate
agent will take the couple out and help them find their dream home. Together, Blue Fence and Fifth
Third will get final loan approval and guide the couple through the final steps of the home buying

“This program takes the guesswork out of gift selection. These gifts can be given with the
assurance that it is going towards something the future newlyweds really need,” said Howard
Ackerman, Senior Vice President of Fifth Third Bank. “We look forward to being able to team up
with Blue Fence and help these couples start their life together.”

Future newlyweds interested in The Gift of Home program should contact Doug Anderson with Blue
Fence Real Estate at 847-687-3424 or John Forker with Fifth Third Bank at 847-970-5010 or go
online to:

About Blue Fence Real Estate: Blue Fence is a family owned full-service real estate company with
agents that serve the entire Chicagoland area, offering professional services including purchasing,
selling and renting in residential, commercial and investment transactions.  Blue Fence focuses on
unique marketing activities including its exclusive internet based real estate network, 16-step smart
sellers program, luxury hôm luxury homes marketing and private client services division, first time
home buyers program and its exclusive affiliation with the Chicago Relocation Network, Chicago
Luxury Homes Network and the National Luxury Homes Network.

For more information about the company or its services, please visit:

About Fifth Third Bank: Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $111 billion in assets, operates 18 affiliates
with 1,314 full-service Banking Centers, including 102 Bank Mart(R) locations open seven days a
week inside select grocery stores and 2,333 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois,
Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third
operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending,
Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money
managers in the Midwest and, as of March 31, 2008, has $212 billion in assets under care, of which
it managed $31 billion for individuals, corporations and not-for-profit organizations. Fifth Third's
common stock is traded on the NASDAQ(R) National Global Select Market under the symbol "FITB."

For more information about the company or its services, please visit:

Media Contacts:

Doug Anderson                                                Devin Cygnar
Blue Fence Real Estate                                   Fifth Third Bank
phone: 847-687-3424                                      phone: 312-704-4179
email:            email:
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